. . .we are swiftly moving at present from an era 
when business was our culture into an era when 
culture will be our business. Between these poles 
stand the huge and ambiguous entertainment 
industries. As the new media unfold their powers 
the entertainment industries swallow more and 
more of the old business culture. The movie industry 
is thus an inseparable portion of the advertising 
industry in providing the necessary drama of 
consumption, in which the ads merely provide the 
news.

Article from the archives of The Herbert Marshall 
McLuhan Foundation, Antigonish, Nova Scotia, 1957.